SOCIAL MEDIA

The ability to reach potential customers directly and interact in a new way with your existing customers is historically unprecedented in terms of ease, cost, and importance.

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In the very recent past, to reach an audience of new customers, a business had to advertise through TV, radio, print, and direct mail   Just the expense alone prevented many companies from advertising and promoting themselves.

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Now, with the advent of social media, there is an essential marketers tool that eliminates any sort of gatekeeper, like a broadcast station, publisher, and direct mail houses once did.  Almost overnight, there became a way to deliver highly targeted organic that enabled engaging a customer from start to finish, then provide customer service and control of information dissemination in ways previously impossible.

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This opportunity for direct marketing got quick notice as brands gained huge and loyal followings, as did the new rise of Internet celebrities.  Early adopters who did it right, reaped substantial benefits, while most companies went along business as usual with a "wait-and-see" view.  But, what was once just an opportunity play a short time ago, has now become a must do.  Social media has reached the critical mass of being an expectation of customers and those looking to do business with you.

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Getting your social media right is imperative, getting it wrong by not having any, or neglecting it with poor and outdated content, is devastating to your sales efforts,

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Empower Group can help you with your social media by:

• Developing a plan

• Assessing which platforms are best for your business

• Creating content and showing you how

• Implementing curation

• Direct management of social media accounts