SHORT FORM VIDEO
Another social media and technology created advertising opportunity comes in a short form, known as "stories." Two distinguishing features of the stories format are that they are short in length and that they vanish after 24 hours. Snapchat was the first Social media platform to popularize disappearing content, but in the last year, Instagram has become the leader for short story viewing in terms of users.
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As an example, Instagram Stories are 24-hour, self-destructing videos and photo streams, that appear at the top of Instagram feeds. Once a user starts watching the stories of the people they follow, the videos automatically play one after another until they’re all caught up or decide to swipe out.
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Instagram Stories Ads allow you to insert a short advertisement between users’ stories. The ads fit the format of a story, keeping the user experience consistent and flow uninterrupted, which is very powerful. Your ad can be composed of either a single photo or video up to 15 seconds long and can be used to target various business objectives, from brand awareness to website sales.
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Another advertising use of the short-form content is the pre-roll ad on YouTube, which is displayed before a video. Durations of six seconds and fifteen seconds are the most common and your ads are reaching a highly specific audience, who not only match by demographics but have often used important attributes of your product or service in their Google search.
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Short-form advertising is new but highly effective and Empower Group can maximize this opportunity for you by:
Understanding which short-form platforms for advertising are appropriate for your company
Creating themes for your company and product that work well on short-form.
Writing relevant and engaging copy
Producing video content very cost effectively
Media planning and executing your ad buy
Data analysis
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