ADVERTISING

Where consumers gather, advertisers are sure to follow, and highly specific targeted advertising is now possible in ways unimaginable a short time ago.  Production costs for advertising have also dropped significantly due to improved technology and the cost per thousand (CPM) to reach an audience is more cost-effective than ever. 

Social media is an essential part of this.  Over a mere few years, what started as a means for regular people to connect with friends, family, and coworkers has become an absolute dream for delivering ads. And that shift is leaving an imprint in a variety of ways.

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First, it has created a core shift in how advertising is bought using technology, rather than the previously traditional methods of media buying and negotiation.  This new form of buying using technology is called Programmatic Media Buying, where computers using algorithms to target, bid, purchase, and place online ads without human intervention.

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Additionally, targeting your advertising in very specific ways, along with the ready availability of very accurate viewership and sales data, are also significant developments.

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Whether you are interested in exploring the reduced costs of traditional TV advertising or discovering the advantages of advertising through social and programmatic, Empower Group can provide you with significant value, by:

• Analyzing which platforms and mediums are best for your company's message

• Consulting as to how your message can best be presented in advertising

• "Turn-key" production and delivery of completed ads that are appropriate and formatted for each specific outlet

• Assist and/or manage your programmatic campaigns and their effectiveness