WHY OUR ARGAN OIL INFUSION BENEFITS YOUR HAIR
When it comes to adding shine and luster to hair, BOOP Argan Oil Shampoo and Conditioner are stellar. They are emollient rich in nutrients such as omega 3, omega 9 and vitamin E, making them a fantastic treatment for most any hair type. Our combination of naturally occurring fatty acids, vitamin E, and antioxidants provide the perfect formula for strengthening your hair and promoting a healthy scalp.
​
The reason for this, based on scientific study, is that a certain opposites-attract chemistry is going on between your hair and your conditioner. Every day, your hair weathers a series of storms. One day it might be a run-in with a flat iron, another could bring vicious winds from a blow dryer.
The result: hair – once shiny and smooth – is now frizzy, clumped and yearning for repair like a piece of mini frazzled rope!
​
Under the microscope, hair is an overlapping and flaky-looking cuticle layer that protects the fragile inner layers of your hair strand. Light reflects off this cuticle layer, giving hair its natural shine....or lack thereof. On a molecular level, the invisible bonds that hold the cuticle cells together weaken over time. When hair cells become more and more loose, they snag against the cuticle flakes of other strands. The individual hair strands then tangle and sometimes break off. With an average of between120,000-150,000 hair strands on our head, it's important to regularly treat your hair so that the strands have body by eliminating cuticle flakes and aligning them for a lustrous shine.
When you nourish your hair with BOOP Aron Oil Infused Shampoo and Conditioner, you can be confident knowing that a deep nourishing process is transforming your hair into it's most full-bodied, luxurious, and healthy look.